This session is a forum for successful surf park developers and operators to share their experiences and insights into the industry. The agenda will focus on  their success stories addressing the challenges they faced and the strategies they employed to overcome them.

In a round-robin-style presentation you will hear from the leading wave technology companies in this category to gain an understanding about the different surf tech and what project they are being installed in.   

The surf park industry is a growing market that presents investment opportunities for entrepreneurs and investors alike.  This  discussion will explore the strategies and best practices for securing financing and investment in the surf park market. 

As with any sport or leisure activity, surf parks come with inherent risks and potential liabilities for both operators and participants. This discussion will examine the risks and liabilities associated with operating a surf park, including classification of surf pools vs wave pools, lifeguarding, staff training, safety, and emergency protocols, and legal considerations. 

Understanding water cycles is crucial for the successful operation of surf parks and wave pools. In this session, we will explore the key components, including water access, efficient pumping systems, responsible water management, water quality assurance, the sustainable implications of large water usage, and the correlation with local agencies and regulations.

In the expanding surf park industry, sustainability is a top priority for operators striving for a balance between profitability and environmental responsibility. This discussion will examine the challenges that surf park operators face in promoting sustainability and the creative solutions they can adopt to minimize environmental impacts. By prioritizing sustainability, surf park operators can build a more resilient and profitable business while also reducing their environmental footprint.

This discussion will focus on the guest experience in surf parks, addressing challenges and solutions from online booking to post-departure. Delivering exceptional experiences is crucial for success in the competitive hospitality and entertainment industry, and satisfied guests drive revenue and growth. We will discuss best practices for exceeding guest expectations and creating memorable experiences that leave a lasting impression.

Developing and constructing a surf park is a complex and multi-faceted process that requires careful planning, execution, and management. This discussion will provide attendees with a comprehensive understanding of the key learnings and best practices for surf park development and construction. From site selection, wave technology, safety, sustainability, construction costs, permitting and operations and maintenance, this session will address the challenges and best practices required to navigate the landscape.

When considering the development of a surf park, engaging with local government groups is an essential step.

This session will open discussion on some of the more common challenges to overcome: Key steps in tackling local government groups, understanding local regulations and zoning laws, identifying potential environmental impacts, and developing a strong community engagement plan.

The health and safety of guests should be a top priority in the development of a surf park. Not only is it important to consider all aspects like water quality, equipment, first aid and more, but priority needs to be given to the implementation and understanding of the standards and regulations. 

During this session no stone will be left unturned: developing a health and safety plan, training staff, emergency response protocols, ongoing monitoring and reporting.

Surfing has long been considered more than just a sport or leisure activity - it has the potential to be a form of therapy.

Many surfers have reported that the act of riding waves can have a profound impact on their mental health and wellbeing, with some even describing it as a form of meditation or spiritual practice.   This session will explore the evidence for surf therapy, and you be the judge.

Surf park developments have faced negative press, public anger, and project failure as a result of public anxiety about water and energy use. Despite this, surf parks perform well with environmental responsibility compared to golf courses, baseball fields, ice skating rinks, hotels and resorts.

This panel explores how surf parks, as the new kid on the block, can flip the narrative and increase their value by integrating sustainability standards and solutions. After all, 62% of surf park users would choose a demonstrably sustainable surf park over a less sustainable competitor AND be happy to pay 13.75% more for the experience!